New creative showcases the power of financial planning for all of
life’s moments
MINNEAPOLIS--(BUSINESS WIRE)--
Ameriprise Financial (NYSE: AMP) kicks off the new year by today
unveiling new advertisements showcasing the benefits of being
financially prepared for expected and unexpected life events. The new
ads build upon the success of the firm’s Be Brilliant® brand
platform, which Ameriprise introduced in 2015. Complementing the firm’s
strong reputation of putting client needs first and placing the advisor
at the center of the client experience, the creative continues to
emphasize the message: “With the right financial advisor, life can be
brilliant.”
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The latest chapter of the Be Brilliant® campaign includes
three 30-second television spots demonstrating the significance of a
lasting relationship with an advisor to help investors plan for
different life stages and feel confident in their financial future. The
first spot, “Sleep Better,” reinforces the importance of financial
planning and how financial confidence helps clients rest easy in knowing
their hard-earned assets are well positioned for today and what tomorrow
may bring. It also conveys the value of an Ameriprise advisor and the
firm’s Confident Retirement® approach. This
overarching message is brought to life through realistic stories in the
two other spots, “Adding On” and “Like Father, Like Daughter.” “Adding
On” focuses on a couple who, as a result of long-term financial planning
with their Ameriprise advisor, is able to welcome home an important
member of their family– the wife’s mother. “Like Father, Like Daughter,”
a multi-generational story, depicts an advisor who reflects on helping a
long-time client’s daughter who needs financial advice as she embarks on
a new job in a new city. As the story evolves, the young woman’s
financial confidence grows as she works with her advisor.
“Our Be Brilliant® campaign continues to resonate with
advisors and clients nationwide,” said Marie O’Neill, senior vice
president of marketing at Ameriprise. “We’re building on our brand
awareness and strong performing brand platform by continuing to evolve
and tell our story in the marketplace. The latest ads illustrate how
Ameriprise advisors can help clients prepare for the big and small
moments in life – the ones they’re expecting and the ones they haven’t
anticipated. Whether you’re a pre-retiree focusing on making the most of
your investments or a younger investor looking for advice as your
financial life becomes more complex, the new spots demonstrate the value
Ameriprise can provide in helping you address your needs, goals and
aspirations throughout your personal journey.”
“Adding On” and “Sleep Better” debut January 8 and will run during
broadcast news programming including NBC Nightly News, NBC’s Meet the
Press and CBSSunday Morning. They will also air on a number of cable
news, entertainment and sports properties including ESPN, The Golf
Channel, MLB Network, CNBC, CNN, MSNBC, Fox News, History, AMC, HGTV and
National Geographic to name a few. The spots will run through the end of
April. “Like Father, Like Daughter” will join the lineup in September.
The new television spots are part of a fully integrated multichannel
campaign including online advertising, social media creative and
customizable Be Brilliant® content available for advisors.
McCann of Detroit developed the creative for the campaign and Initiative
served as the media buying agency for Ameriprise.
The new spots and other creative can be viewed at www.ameriprise.com/bebrilliant,
and the Ameriprise
YouTube channel.
About Ameriprise Financial
At Ameriprise Financial, we have been helping people feel confident
about their financial future for more than 120 years. With extensive
asset management, advisory and insurance capabilities and a nationwide
network of approximately 10,000 financial advisors, we have the strength
and expertise to serve the full range of individual and institutional
investors' financial needs. For more information, or to find an
Ameriprise financial advisor, visit ameriprise.com.
Ameriprise Financial Services, Inc. Member FINRA and SIPC.
© 2018
Ameriprise Financial, Inc. All rights reserved.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180108005357/en/
Ameriprise Financial, Inc.
Cassandra Osei, 212-437-8682
Media
Relations
cassandra.Osei@ampf.com
Source: Ameriprise Financial, Inc.