New Temkin Group research finds Ameriprise is the investment firm
customers feel most loyal towards
MINNEAPOLIS--(BUSINESS WIRE)--
Ameriprise Financial (NYSE: AMP) earned the highest level of customer
loyalty among investment firms in the 2017 Temkin Loyalty Index (TLi).
Temkin Group’s TLi evaluated the loyalty of 10,000 U.S. consumers and
asked them to rate how likely they are to perform five behaviors:
recommending the company to others, forgiving the company if it makes a
mistake, trusting the company, repurchasing from the company, and trying
the company’s new offerings.
“We’re honored that consumers rate Ameriprise as the financial firm they
feel the most loyal towards,” said Marie O’Neill senior vice president
of marketing at Ameriprise Financial. “At Ameriprise our thousands of
advisors across the U.S. are passionate about serving clients’ financial
needs and helping them reach their most important goals in life each and
every day. This recognition is a strong reflection of the value we
deliver and we’re proud of the loyalty we continue to earn from our
clients.”
Consumers rated Ameriprise No. 1 among 14 investment firms. To determine
firms’ TLi, Temkin took the average of consumers’ ratings of each firm
across five loyalty indicators:
-
Recommend: How likely are you to recommend the company to others?
-
Forgive: How likely are you to forgive these companies if they deliver
a bad experience?
-
Trust: To what degree do you trust that these companies will take care
of your needs?
-
Repurchase: How likely are you to consider purchasing more products or
services from these companies in the future?
-
Try new offerings: If these companies announced a new product or
service, how likely would you be to try it right away?
For more information on the ratings1, visit www.temkingroup.com.
About Ameriprise Financial
At Ameriprise Financial, we have been helping people feel confident
about their financial future for more than 120 years. With extensive
asset management, advisory and insurance capabilities and a nationwide
network of approximately 10,000 financial advisors, we have the strength
and expertise to serve the full range of individual and institutional
investors' financial needs. For more information, or to find an
Ameriprise financial advisor, visit ameriprise.com.
Ameriprise Financial Services, Inc. Member FINRA and SIPC.
© 2017 Ameriprise Financial, Inc. All rights reserved.
1 Rating based on responses to a consumer survey as part of
the 2017 Temkin Loyalty Index. See the Ameriprise Financial recognition
page and temkingroup.com
for more.
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Ameriprise Financial, Inc.
Cassandra Osei, 212-437-8682
Media
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cassandra.osei@ampf.com
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with us on Twitter: @Ameriprise
Source: Ameriprise Financial, Inc.