Tommy Lee Jones IntroducesConfident Retirement®
approach
MINNEAPOLIS--(BUSINESS WIRE)--
Ameriprise Financial (NYSE: AMP) will launch its latest national ad
campaign, “Real Questions, Real Answers”, on February 8th
during the Sochi Olympics. The new ads, featuring Academy Award winning
actor Tommy Lee Jones in his third consecutive campaign with Ameriprise,
highlight the firm’s exclusive Confident Retirement® approach
and reinforce the company’s commitment to helping pre-retirees and
retirees prepare for and feel more confident about all aspects of their
financial future.
The spots, titled “Lifestyle”
and “Outlive”,
begin with Jones in a bustling public area asking challenging retirement
questions such as, “Can you keep your lifestyle in retirement?” and “In
retirement, will you outlive your money?”. The questions simultaneously
unfurl on large banners behind him attracting people’s attention. Many
of the respondents – and likely many viewers – are uncertain about how
to answer these questions, and Jones offers reassurance that there are
answers, and that it’s smart to ask for help in finding them. The ads
build on the Ameriprise brand by stressing the importance of a
one-on-one relationship with a knowledgeable advisor who has the backing
of a strong firm that has helped millions of people retire.
“Our clients tell us that when they are truly engaged in an ongoing
dialogue with their advisor, they feel better and more prepared,” said
Kim Sharan, chief marketing officer and president of financial planning
and wealth strategies at Ameriprise Financial. “Often, the first step to
feeling more financially secure is asking the tough retirement
questions. Our ‘Real Questions, Real Answers’ campaign brings this
dynamic to life and underscores that we can help make planning for
retirement simple and engaging.”
Ameriprise introduced the Confident Retirementapproach
in June 2013 and implements it through the company’s financial advisors.
The process pairs a strong framework with easy-to-use technology to help
inspire conversation between clients and their advisors. The approach
leads clients to an understanding of their retirement needs based on
their individual dreams and goals, and helps advisors figure out how to
utilize their assets in retirement to help them achieve their
expectations. In fact, 93 percent of Ameriprise clients who have gone
through the Confident Retirement approach feel more confident
about their retirement.*
Launching in conjunction with the ads is an interactive online
experience called the 3-Minute Confident RetirementSM check.
Visitors to the experience can answer a set of questions about their
retirement preparedness to better understand where they’ve covered their
bases, and to identify items that may be lingering on the retirement
to-do list. They can also see how they compare with other Americans. The
questions focus on covering essential and lifestyle expenses, preparing
for the unexpected and leaving a legacy.
The media schedule is comprised of spots in highly-rated primetime shows
including Modern Family, CSI and The Quest season
premiere. Cable entertainment and news programs include CNBC, CNN,
Fox News and a variety of lifestyle channels. A series of online
ads will run on websites like CNN, The New York Times and
Sports Illustrated, including homepage takeovers and brand
integration sponsorships.
R/GA and Initiative remain the company’s creative and media agencies of
record.
About Ameriprise Financial
At Ameriprise Financial, we have
been helping people feel confident about their financial future for 120
years. With outstanding asset management, advisory and insurance
capabilities and a nationwide network of 10,000 financial advisors, we
have the strength and expertise to serve the full range of individual
and institutional investors' financial needs. For more information, or
to find an Ameriprise financial advisor, visit ameriprise.com.
* Ameriprise Confident Retirement Survey, August 2013
Brokerage, investment and financial advisory services are made available
through Ameriprise Financial Services, Inc. Member FINRA and SIPC.
© 2014 Ameriprise Financial, Inc. All rights reserved.
Ameriprise Financial, Inc.
Meghan Graham, Media Relations,
612-671-0823
meghan.l.graham@ampf.com
Source: Ameriprise Financial, Inc.