Independent research firm gives Ameriprise top marks for
successfully engaging consumers on Facebook
MINNEAPOLIS--(BUSINESS WIRE)--
Ameriprise Financial today announced that it has been ranked as an
industry leader and “All-Star” in social media by DALBAR, Inc. In its
first-ever social media rankings of financial services firms, released
this week, DALBAR cited the number of likes, comments and shares
Ameriprise generates through its Facebook presence.
DALBAR compared the social media presences of 60 financial services
firms and deemed Ameriprise to have an edge on the competition in terms
of embracing social media to provide relevant, engaging content tailored
to the interests of followers.
In a statement announcing the study, DALBAR wrote, "[Ameriprise was] the
only firm in the study to receive a 5-star rating on Facebook. Those
posts that were meant to engage and actually did engage came together to
form a superstar of social engagement. The firm asks questions in nearly
all posts and succeeds at having many followers react by liking,
commenting or sharing the posts."
"Social media allows companies to meet consumers where they want to be
met. That's the easy part," said Jon Pauley, Sr. Vice President of
Digital Strategy at Ameriprise. "The bigger challenge is to listen and
join the conversation in a way that resonates. That's where our focus is
and what has helped us connect in a meaningful way with so many online
users."
The social media rankings were derived by calculating the engagement
rates for each firm across Facebook, Twitter, Google+, LinkedIn and
YouTube throughout the first quarter of 2014. DALBAR examined the amount
of actual engagement and a firm's rate of proactively attempting to
engage with their audience on social media. More information about the
survey can be found on DALBAR's website.
Check out the Ameriprise Facebook page at www.Facebook.com/Ameriprise.
About Ameriprise Financial
At Ameriprise Financial, we have
been helping people feel confident about their financial future for over
115 years. With a nationwide network of 10,000 financial advisors and
extensive asset management, advisory and insurance capabilities, we have
the strength and expertise to serve the full range of individual and
institutional investors’ financial needs. For more information, visit
ameriprise.com.
About DALBAR, Inc.
DALBAR, Inc. is the financial community's
leading independent expert for evaluating, auditing and rating business
practices, customer performance, product quality and service. Launched
in 1976, DALBAR has earned the recognition for consistent and unbiased
evaluations of insurance companies, investment companies, registered
investment advisers, broker/dealers, retirement plan providers and
financial professionals. DALBAR awards are recognized as marks of
excellence in the financial community.
© 2014 Ameriprise Financial, Inc. All rights reserved.
Ameriprise Financial
Kathleen McClung, 612-678-1069
Media
Relations
kathleen.h.mcclung@ampf.com
Source: Ameriprise Financial